Our journey

Our story

From kitchen-table beginnings to a team of 30 across three continents.

  1. Founded

    Started in a Brooklyn apartment with $2k and a prototype.

  2. First 10k customers

    Grew entirely by word of mouth with zero paid advertising.

  3. Opened flagship store

    Launched our flagship in SoHo, New York — now 30 staff strong.

  4. Carbon neutral

    Hit full carbon neutrality across shipping and production.